# MechanicalAgency.ca > MechanicalAgency.ca is a digital marketing and business consulting service for trades and home-service businesses in Canada. We are not a contractor and do not install, repair or service anything. Owners of residential and light-commercial mechanical contractors that run plumbing and HVAC under one roof, anywhere in Canada MechanicalAgency.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia, led by Ali Sedighi, MBA. Coverage: Canada. Contact: call or text (604) 632-4959, or email Ali@Sedighi.ca. There are no forms: call, text or email only. ## Key pages - [Home](https://mechanicalagency.ca/): MechanicalAgency.ca plans and runs the marketing for residential and light-commercial shops that sell both plumbing and heating, so each trade fills the other's quiet months. We are a marketing service, not a contractor. - [Services](https://mechanicalagency.ca/services/): Five services, each aimed at a problem that only shows up when one company runs two trades. Most shops need two or three of them at once, not all five. - [Areas](https://mechanicalagency.ca/areas/): We market plumbing-and-HVAC shops in all ten provinces and three territories. What a two-trade shop should push, and when, depends heavily on the region's heating fuel and climate, so each region has its own page. - [About](https://mechanicalagency.ca/about/): MechanicalAgency.ca is a Canadian marketing and business consulting service for contractors that run plumbing and HVAC under one roof. Ali Sedighi, MBA runs it from Vancouver, BC, as one of the Sedighi.ca and SAZ.ca group's brands. - [Results](https://mechanicalagency.ca/results/): Every result below is from our HVAC work, named and linked to the live site. None is a plumbing result. Each one is here because it shows a method a plumbing-and-HVAC shop can use. - [Pricing](https://mechanicalagency.ca/pricing/): Three published plans in Canadian dollars: Growth, Elite and Enterprise, from $1,999 a month month-to-month or $1,499 a month billed annually. Sales tax is added based on your province. - [FAQ](https://mechanicalagency.ca/faq/): The questions we hear most from owners of combined plumbing and heating companies, answered plainly. If yours isn't here, a short text to (604) 632-4959 is the quickest way to ask. - [Contact](https://mechanicalagency.ca/contact/): Call or text (604) 632-4959, or email Ali@Sedighi.ca. Someone is at the desk Mon–Fri 9–6 Pacific. We usually reply within one business day. A two-line text is a perfectly good way to start. ## Services - [Cross-selling](https://mechanicalagency.ca/services/cross-selling/): Your cheapest new heating customer is someone who already trusts your plumbers, and the reverse is just as true. We build the follow-up, plan offers and technician prompts that make the second trade an easy yes. - [One brand, two trades](https://mechanicalagency.ca/services/one-brand-two-trades/): Your brand should tell a customer within five seconds that you handle both the pipes and the heating. We restructure the name, website, Google profile and vehicles so neither trade hides behind the other. - [Seasonal balancing](https://mechanicalagency.ca/services/seasonal-balancing/): Heating and cooling swing with the weather; plumbing swings less and at different times. We plan spend and messaging month by month so whichever trade has open slots gets the push. - [Service-line pages](https://mechanicalagency.ca/services/service-line-pages/): Each job you want more of gets its own page, written for the customer who has that exact problem. It is how a combined shop shows up for 'boiler repair' and 'sewer line camera inspection' in the same week. - [Technician recruiting](https://mechanicalagency.ca/services/technician-recruiting/): A combined shop can offer steadier year-round hours and cross-training that single-trade shops can't. We build the careers page and job ads that say so, aimed at plumbers, gasfitters, refrigeration mechanics and apprentices. ## Coverage - [Alberta](https://mechanicalagency.ca/areas/alberta/): Alberta homes lean heavily on natural gas, and the heating season is long, so the HVAC side usually carries the winter. The opportunity for a combined shop is to keep plumbing visible through that peak and to own the gas-appliance work that sits between the two trades. - [British Columbia](https://mechanicalagency.ca/areas/british-columbia/): BC combined shops work in two climates at once: a mild, rainy coast where plumbing carries much of the winter, and an Interior and North with long heating seasons. Income-based rebates that cover both heat pumps and heat pump water heaters give two-trade shops a single message. - [Manitoba](https://mechanicalagency.ca/areas/manitoba/): Manitoba's heating season is among the longest in southern Canada, and homes split between natural gas and electric heat. Combined shops can sell heat pumps as add-ons to both, while keeping plumbing campaigns alive through the deep cold. - [New Brunswick](https://mechanicalagency.ca/areas/new-brunswick/): Electricity and heat pumps heat a large share of New Brunswick homes, and the province licenses plumbing, gas and electrical work through one inspection service. Combined shops do well selling heat pump servicing and water heater work together. - [Newfoundland and Labrador](https://mechanicalagency.ca/areas/newfoundland-and-labrador/): Most homes in Newfoundland and Labrador heat with electricity, and many of the rest with oil. The takeCHARGE oil-to-electric incentive and a long, damp heating season give combined shops a clear conversion story that involves both trades. - [Nova Scotia](https://mechanicalagency.ca/areas/nova-scotia/): Nova Scotia homes run on a mix of oil, electricity and heat pumps, so a combined shop sells conversions, servicing and the hot-water work that follows them. Damp, changeable winters keep both trades busy. - [Ontario](https://mechanicalagency.ca/areas/ontario/): Ontario is the country's biggest and most crowded market for combined shops. Clear service-line pages, tight service areas and a provincial rebate program that covers heat pumps and heat pump water heaters do most of the heavy lifting. - [Prince Edward Island](https://mechanicalagency.ca/areas/prince-edward-island/): PEI is small enough that reputation travels faster than any ad. A combined shop wins there by being visibly good at both trades, keeping its Google profile and reviews strong, and explaining conversions honestly. - [Quebec](https://mechanicalagency.ca/areas/quebec/): Quebec is the electric-heat province, so a combined shop's HVAC side sells heat pumps far more than furnaces, while plumbing carries water heaters and the rest. Customers mostly search in French, and licensing runs through the RBQ. - [Saskatchewan](https://mechanicalagency.ca/areas/saskatchewan/): Saskatchewan gives combined shops an unusually tidy message: one utility rebate program covers high-efficiency furnaces, boilers, combi boilers and tankless or condensing water heaters. Long, very cold winters do the rest. - [Territories](https://mechanicalagency.ca/areas/territories/): In the North, heating is needed most of the year, every service call is expensive, and a combined shop may be the only mechanical contractor for hundreds of kilometres. Marketing there is about being findable, trusted and able to hire. ## Guides and articles - [Guides](https://mechanicalagency.ca/guides/): Three long-form guides, each built around a decision that only a two-trade shop has to make. They're written so you can use them without hiring anyone, including us. - [Cross-sell math](https://mechanicalagency.ca/guides/customer-file-cross-sell-math/): A combined shop's customer file is usually its cheapest source of new work. This guide shows how to count one-trade households, apply realistic response rates and consent limits, and estimate the gross profit before spending a dollar on ads. - [One brand or two](https://mechanicalagency.ca/guides/one-brand-or-two/): For most combined shops the right answer is one brand that names both trades clearly. A separate brand only pays when a service line has its own team, phone line and wide service area. Here's how to decide, step by step. - [12-month calendar](https://mechanicalagency.ca/guides/twelve-month-two-trade-calendar/): A combined shop can keep both trades busy most of the year if marketing runs a few weeks ahead of the weather. This calendar shows what each trade should push, month by month, with notes for coastal, Prairie, central and Atlantic markets. ## Optional - [Full text](https://mechanicalagency.ca/llms-full.txt) - [Parent company](https://trades.agency)