These answers come from conversations with owners who run plumbing and heating under one roof. They cover money, contracts, timing, ownership and the honest limits of what marketing can do. For anything specific to your shop, call or text (604) 632-4959 or email Ali@Sedighi.ca.
Frequently asked questions
What does MechanicalAgency.ca actually do?
We plan and run marketing for contractors that sell both plumbing and HVAC: brand structure, service-line pages, cross-selling to your customer list, seasonal budget moves and technician recruiting. We don't do any plumbing or HVAC work ourselves.
How much does it cost?
Month to month, the three plans cost $1,999 (Growth), $3,999 (Elite) and $7,999 (Enterprise). Pay annually and those drop to $1,499, $2,999 and $5,999 a month. Figures are Canadian dollars before GST/HST, which follows your province (GST and QST in Quebec), and ad spend is billed by the platforms on top.
Is there a contract?
There's a written agreement setting out the work, but no long-term commitment. Plans are month to month and can be ended with 30 days' notice.
How soon will we see results?
Quick wins, such as a corrected Google profile, ads pointed at the right pages and campaigns to past customers, can show within the first month or two. Search visibility from new service pages usually builds over four to twelve months. Nobody can honestly promise rankings or lead numbers.
We tried an agency before and it didn't work. Why would this be different?
Ask what went wrong. Usually it's one of three things: reports about clicks rather than jobs, accounts owned by the agency, or a plan built for one trade. We report against booked work where your data allows, keep everything in your name, and plan both trades together.
Who owns the website and ad accounts?
You do. Your website, domain, Google Business Profile, ad accounts and customer data are set up in your business's name. If you leave, they stay with you.
What do the monthly reports show?
Calls, texts and emails by source and by trade, cost per booked job where your job data allows, and what we changed and why. We review it with you on a call if you want.
Do we need to do plumbing and HVAC in equal amounts?
No. Many shops are 70% one trade and 30% the other. The plan reflects your actual mix and where you want it to go.
Can you help us add HVAC to a plumbing shop, or the reverse?
We can market the new trade from day one: brand changes, launch pages, messages to existing customers and recruiting for the first licensed technicians. Licensing, permits and the work itself are yours to arrange with the provincial authorities.
Do you work with commercial customers?
Light-commercial service work fits well: restaurants, small offices, retail and rental buildings. Large construction and institutional bids are a different discipline and not what this site focuses on.
Can we meet in person?
Yes. We meet owners in person and online by video call, and much of the day-to-day work happens by phone, text and email.
Can I text you instead of calling?
Please do. (604) 632-4959 takes texts. Send your business name, your city and a line about what you need, and we'll take it from there.
Are your case studies from plumbing companies?
No. They are results from our HVAC work, for named heating and cooling companies with live websites. We use them to show the method, and we say clearly that they are HVAC results.
Before you hire anyone
Three questions are worth answering for yourself first, whichever agency you choose.
- What does each trade earn per technician hour? If you don't know, start there. Marketing should push the work that pays.
- How full is each trade's schedule, month by month? The gaps tell you where marketing will pay back fastest. Our seasonal balancing service is built on this.
- How many past customers have bought from only one trade? That number is often the biggest opportunity a combined shop has. The cross-sell math guide shows how to value it.
About money
Plans are published on our pricing page, with the sales tax rate for each province. Two points owners often miss:
- The plan fee and the ad budget are different things. Ad spend goes to the platforms, and you should be able to see it in accounts you own.
- Cost should be measured against gross profit, not revenue. A $3,000 heating replacement and a $3,000 repipe might leave very different margins.
About trust
Many owners come to us after a bad agency experience. The things that protect you are simple and worth insisting on with anyone:
- accounts in your business's name from day one;
- monthly reports that connect spending to calls and booked jobs;
- no promises of rankings or lead counts;
- case studies with real names and live websites you can check;
- a clear statement of what the agency doesn't do. In our case, any plumbing, gas or HVAC work, and any code, safety or compliance advice.
Our about page explains who we are and how we work.
About the two-trade angle
The questions we get that a single-trade agency rarely hears:
- "Should HVAC have its own website?" Usually not. One brand with both trades clearly shown is stronger. The one brand or two guide covers the exceptions.
- "How do we stop one trade eating the budget?" Separate campaigns for each trade, with spend moved deliberately by season.
- "How do we get plumbing customers to think of us for heating?" Ask them, at the right moment, with their consent. See cross-selling.
- "How do we hire when every shop is short?" Sell the steadier year and the cross-training a two-trade shop can offer. See technician recruiting.
About timing
Owners usually want to know when they'll see something change. A realistic order of events for a combined shop:
- First weeks: profile fixes, campaign clean-up and a first message to past customers. These can move calls quickly.
- First quarter: new service-line pages start appearing in search, and seasonal budgets are restructured.
- First year: organic visibility builds, the both-trades share of your customer base starts to rise, and recruiting campaigns have run through at least one hiring cycle.
If anyone promises page-one rankings in a month, ask them how. Nobody controls Google's results.
About leaving
You can end a plan with 30 days' notice. Because your accounts, website and data are in your name, leaving doesn't mean starting over. We hand over logins, campaign notes and any reports you want. That's worth asking about with any agency before you sign.
About seasons
A combined shop's marketing should never be flat across the year. When one trade's schedule is full, its ads should ease off and the other trade's should rise. Our 12-month calendar guide shows how that looks month by month.
Still have a question?
Send it. A text is fine, and so is an email with a few details about your shop. Read how to reach us for what to include and what happens next.